FazeTats
Overiew
FazeTats entered a niche but fast-growing market in Pakistan: semi-permanent and temporary tattoos that are easy to apply and last up to 14 days. With a Gen Z and Gen Alpha target audience, the potential was strong — but there was one major hurdle: they were starting from absolute zero. No social media presence No brand identity No sales, no followers, no audience The goal was clear: make FazeTats the go-to online store for temporary tattoos in the country, and do it fast.
Approach and Result
Fajr didn’t just run social media — she ran the whole show. From building the store to shaping its identity, she created a brand that felt bold, reliable, and made for social. She introduced influencer collaborations, encouraged real customer content, used trends smartly, and balanced organic storytelling with paid promotion. Her content didn’t just look good — it made people stop scrolling and start buying. In just a few months, FazeTats went from zero to 4,000 followers on Instagram, turned over its inventory four times, and achieved a 300% profit. The brand sold out multiple times and became the standout name in its niche. Once it was thriving, Fajr sold the business and handed over its socials — leaving behind a digital success story built entirely from scratch.
